A look inside Google AdSense and blogging as a whole.

Wednesday, March 19, 2008

Traffic Building Strategy - 2

Good Day! I'm here again. As stated in my previous post, this blog implemented Technorati Tag to get some traffic. So, maybe you might ask, how was it? What's the traffic? Honestly, I still don't no. It's too early to track the traffic. But I will start telling you about the traffic maybe after 10 posts. Today, I visited high traffic blogs and try to list down their common features. There are a number of which but for now, I will just tackle one - RSS feed. Yes, most high traffic blogs publish RSS feed.


Every serious blogger publishes an RSS feed of his posts and readers aggregate all their favorites blogs feeds in an aggregator. When you publish your RSS feed, your viewers will thank you, and there will be more of them, because it allows them to see your site without going out of their way to visit.While this seems bad at first glance, it actually improves your blog's visibility; by making it easier for your users to keep up with your site - allowing them to see it the way they want to - it's more likely that they'll know when something that interests them is available on your site.
For example, imagine your blog announces a new product or feature every week or two. Without a feed, your viewers have to remember to come to your blog and see if they find anything new - if they have time. If you provide a feed for them, they can point their aggregator or other software at it, and it will give them a link and a description of developments at your blog almost as soon as they happen.By providing a feed, you are in front of them constantly, improving the chances that they'll click through to a post that catches their eye and visit your blog.Here, this blog now provide a feed for which anybody can subscribe. There are various formats or protocols of feed available such as RSS and Atom. However, my feeds are readable to any format the subscriber is using because of SmartFeed service by FeedBurner.
So what is FeedBurner?FeedBurnerFeedBurner is a service that takes a normal, everyday RSS or Atom feed of any kind and turns (burns) it into a FeedBurner feed that you can then distribute to readers for use in any RSS reader. The company currently hosts more than 470,000 combined RSS and Atom feeds for over 280,000 content publishers and delivered feeds to 19 million subscribers.One reason a blog owner would want to use this is because it simplifies the RSS feed.
The Feed URL for this blog, which is a much simpler format that standard RSS feeds. Also, most blogging software offers a variety of RSS feeds - Atom, RSS 1.0, 2.0, etc. Sometimes these feeds don’t work properly with some readers. And if a blog can get most of its readers to use the single Feedburner feed, they can take advantage of the great statistics and tools to see where readers are coming from and what they are clicking on.Another big reason for using FeedBurner, however, is that it can automatically add Google Adsense ads to your feeds, allowing you to easily generate revenue if you have a large enough audience. For more information, come and visit Feedburner.
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