30 Tips to Increase Adsense Revenue

I was navigate over the net (forums) and recollected all possible tips that users share: Those information are taken from: WebmasterWorld: All credits to the posters.
1. Google’s Heat Map really does work and deserves the full attention of those who’ve ignored it. It’s really helped me improve my CTR.

https://www.google.com/support/adsense/bin/static.py?page=tips.html&gsessionid=HyRs2QlabOI

2. When it comes to content, take the time write the best article you can. Don’t write a bunch of rehashed garbage that’s already been copied 100x before by lazier webmasters then you. Write something fresh and recent with new sources. Also, don’t make the article short just because you don’t like to write. Write until you’ve exhausted the subject. This will help you avoid duplicate content penalities, increase the stickyness to your site, and put out more 3,4,5, etc. keyword combinations that you can pick up traffic on.

3. Clear off the clutter, eye candy, bells and whistles and unnecessary links from each page. You want visitor’s eyeballs to focus on 2 things: Your Content and Your Ads. Trimming the fat also reduces the low value places for visitors to go. You want them to either continue surfing your site or to exit through an ad. I’ve reduced the clutter and low value links off many of my pages which really helped my CTR and proved to be worth the time it took.

4. Only use 1 ad block per page to keep the highest paying clicks in view and avoid .03 clicks (not worth leaving your site for .03 in my opinion)

5. Blend ads in to design (but still displayed prominently) as to not offend your visitors

6.Use an adlink in addition to an adblock, and consider placing it at the end of your page’s text. If the text you’ve written is sufficiently focused on your keywords, the adlink should have no problem with relevancy. The adlinks really work great and seem to add significantly in many cases to the bottomline. They sometimes subtract from the number of clicks you’d receive from a single adblock, but the dollar amount earned at the end of the day can be greater.

7.when placing adblocks, consider choosing alternating color schemes so repeat visitors to certain pages will see a different ad appearance on repeat visits. this might help alleviate ad blindness.
8. Use the channels agressively to test and do more testing - keeping in mind you can’t compare just 1 day against another - you have to look at bigger blocks of time.

9. Match your ad style to your page style sheet. I have had big jumps in my CTR in doing this

10. Your traffic sources can impact your CTR. If you are bringing generic, run of network traffic to your site, you will have lower CTR. If you bring targeted traffic focused on your topic to your site, you will see higher CTR

11. Keep an open mind and keep trying different things- sometimes even if you think you are doing well you can still do better - colours - layouts - positioning - ad types etc. Sometimes something that sounds like a really stupid idea might actually do really well.

12. Keep each page on a single topic (where possible) and split large content into multiple pages - lots of highly targetted ads and good proportion of ads to content (obviously don’t drown your content with ads).

13. Be willing to test. (test, test, test, test, test, and test, the last one TEST).

4. Don’t be afraid to ugly up your site a little bit to make your Adsense ads really stick out to get a better CTR. You’ll get a few complaints, but the increased CTR will help you sleep better at night.

15. Those Adlinks can work. Give them a try.

16. Regular updating of site with fresh content.

17. Regular website promotion.

18. Open mind for experiments within Adsense TOC.

19. Periodically monitor for content theft. This can be done a number of ways, including back-tracing links to your site, monitoring your serps, doing searches for unique text on your pages, and using a content monitoring system. This may not overtly seem to be an adsense tip, but do you really want the unique value of the content YOU created to start popping up elsewhere on other adsense sites, thereby diluting it’s value (ASA, will google ever devise a registration system so site/content owners can at least certify that, on a certain date, the content was on their site and not on a thief’s. this would even be a good revenue stream since many webmasters would pay a nice fee for the added protection)

20. Do not prejudge your pages! It’s amazing to see that pages you had little expection for turn out to pay very well.

21. As much as possible try to get targetted traffic. Well targeted traffic can really affect CTR and earnings.

22. Broaden your view of your content topic(s). Some very well paying, very relevant, subjects are completely missing on many sites.

23. “Less is more”
Don’t be tempted to splatter each and every page on your site with three adsense banners, one adlinks banner and a google search box! Use channels to track every banner, and if it isn’t paying then dump it. The resulting increase in CTR will probably feed through to an increase in earnings.

24. “Experiment”
Don’t be afraid to experiment with different banner types and placements. If it doesn’t work then restore it to the previous version. If a banner doesn’t work on a page, don’t assume that the page will never work with adsense. Give it a few weeks then try something different inthe way of banners/adlinks.

25. “Don’t assume the ads selected are always the best payers”
Google targets ads based on what they *think* will be the best financial bet - not on highest bidder. This usuallyworks well, but you may find that there is some really bad targetting on occasions. Use the adsense preview tool to look at the ads that appear, and if they are scrapers, directiories or webmasters buying traffic as opposed to people selling things then consider dumping them. WARNING - this is against the conventional wisdom, but the technique has worked well for myself and others here. It won’t work for everybody, so if you intend trying this please be careful to dump advertisers sparinglyand slowly.

26. Diversify your sites.

27. Listen to the pros.

28. Never give up.

29. Work out your business case. Calculate the ROI from one article in a month, three months, a year. Calculate your outlays and investments, set your targets based on realistic hard facts only.

30. Plough your income back into content. Think of every $ you don’t spend on pizza now as $10 next year.

General Terms in Adsense Report

There are quite a lot of people who do not know what eCPM is. Below is the Adsense Report for illustration purpose:

Page impressions Clicks Page CTR Page eCPM Earnings
50 2 4.00% $6.60 $0.33

These numbers are calculated as follows:
Page Impressions (50)
This is simply a count of the number of times adverts have been displayed on your page. It includes occasions when your page has been displayed in search engine caches, so the count may not match your log files exactly. It counts pages not ads - if you had more ad units, link units or referral units on the page, then the page impressions would still be 50.

Clicks (2)
This is simply a count of the number of times that any advert has been clicked on the page - ie: 2 clicks.

Page CTR (4.00%)
This is a derived number: "Click Through Rate". There are often many different ways of calculating derived numbers, but in this example it is most easily and accurately produced using the calculation:
CTR = 100 x Clicks / Page ImpressionsIn this case the calculation is:
CTR = 100 x 2 / 50 = 4.00%This the rate of clicks per hundred, a figure often used for comparing performance of different ad placements on a page.

eCPM ($6.60)
This is another derived number: "effective Cost Per Thousand" (M is the latin symbol for a thousand). It is often used for comparing ad placements and overall performance of ads or pages. It is calculated using the formula:
eCPM = 1000 x Earnings / ImpressionsIn this case, the calculation is:
eCPM = 1000 x $0.33 / 50 = $6.60

Earnings ($0.33)
This is the amount of money that you will be paid by Google, at some point in the future, for the clicks. The calculation is:
(The sum of all the click values) x (Your percentage rate)Your percentage rate is only known to Google, but as we have assumed a 70% payment to you, the calculation is:
Earnings = ($0.34 + $0.13) x ( 70 / 100 ) = $0.329 ($0.329 is rounded to two decimal places in the report, to $0.33)

Niche Blogging - Another form of Niche site

What is better - to have one blog covering several topics or divide it and have a portfolio of blogs and focus each blog on one topic (niche blogging)?As I surf the net, I found the common trend is on one subject per blog. At first I did not appreciate this idea. I did not see the difference in having one blog with several categories or several blogs covering each subject. But as I look closely on the issue I found some strong arguments for niche blogging strategy.

Running one blog with several categories is simpler in many ways. You will have to manage one design, one set of statistics, one set of readers and etc. But having separate statistics is definitely better and easier to track and analyze. You can also ask yourself about your usual preference in surfing the net? Is your favorite blog having several subjects? If you are like me, my favorites are mostly focused niche blogs. I also noticed that the more topics cover the particular site the less likely I will put it in my favorites.

With niche blogging you will have a chance to develop loyal readership who bookmark or follow the blog via RSS because they know what they will be getting. As an author you will have more freedom to really focus upon a topic and don't feel uncomfortable that you do not pay attention to other topics - which will lead to increase in quality and depth of articles. Blogging on one topic can raise your credibility and profile. Your readers will perceive you as an expert on the topic or in an industry.

Revenue comes easily with focus blogging. Ad program like Adsense seem to work better on sites that are tightly focused. Search Engines like sites that are focused on one topic, that have multiple pages on the one theme and that are integrated sites. Niche blogs are usually more attractive to private advertisers or sponsors who are looking for content to place their ads on that is relevant to their product or service.If you want to succeed blogging then blog with focus. Go for niche blogging.

Traffic Building Strategy - 2

Good Day! I'm here again. As stated in my previous post, this blog implemented Technorati Tag to get some traffic. So, maybe you might ask, how was it? What's the traffic? Honestly, I still don't no. It's too early to track the traffic. But I will start telling you about the traffic maybe after 10 posts. Today, I visited high traffic blogs and try to list down their common features. There are a number of which but for now, I will just tackle one - RSS feed. Yes, most high traffic blogs publish RSS feed.

Every serious blogger publishes an RSS feed of his posts and readers aggregate all their favorites blogs feeds in an aggregator. When you publish your RSS feed, your viewers will thank you, and there will be more of them, because it allows them to see your site without going out of their way to visit.While this seems bad at first glance, it actually improves your blog's visibility; by making it easier for your users to keep up with your site - allowing them to see it the way they want to - it's more likely that they'll know when something that interests them is available on your site.

For example, imagine your blog announces a new product or feature every week or two. Without a feed, your viewers have to remember to come to your blog and see if they find anything new - if they have time. If you provide a feed for them, they can point their aggregator or other software at it, and it will give them a link and a description of developments at your blog almost as soon as they happen.By providing a feed, you are in front of them constantly, improving the chances that they'll click through to a post that catches their eye and visit your blog.Here, this blog now provide a feed for which anybody can subscribe. There are various formats or protocols of feed available such as RSS and Atom. However, my feeds are readable to any format the subscriber is using because of SmartFeed service by FeedBurner.

So what is FeedBurner?FeedBurnerFeedBurner is a service that takes a normal, everyday RSS or Atom feed of any kind and turns (burns) it into a FeedBurner feed that you can then distribute to readers for use in any RSS reader. The company currently hosts more than 470,000 combined RSS and Atom feeds for over 280,000 content publishers and delivered feeds to 19 million subscribers.One reason a blog owner would want to use this is because it simplifies the RSS feed.

The Feed URL for this blog, which is a much simpler format that standard RSS feeds. Also, most blogging software offers a variety of RSS feeds - Atom, RSS 1.0, 2.0, etc. Sometimes these feeds don’t work properly with some readers. And if a blog can get most of its readers to use the single Feedburner feed, they can take advantage of the great statistics and tools to see where readers are coming from and what they are clicking on.Another big reason for using FeedBurner, however, is that it can automatically add Google Adsense ads to your feeds, allowing you to easily generate revenue if you have a large enough audience. For more information, come and visit Feedburner.

Traffic Building Strategy - 1

In order to turn your blog as well as this blog into money making machine it needs to have traffic. No traffic simple means no money. The higher the traffic you get, the higher the chances of you getting big money. So getting traffic is all important. Many first time blogger automatically assume that once their blog is setup and they put a few posts on it, they will get some hits and regular readers. This is definitely a wrong impression. You won’t get any traffic if no one knows about your blog. So at this early, it is good to focus on how to boost traffic for your blog.

I took a look around at what some of the successful blogs were doing and came up with a number of traffic strategies that help them increase their blog traffic. As we go along, I will discuss these strategies one by one. For now, let me talk about boosting your blog traffic with Technorati.

Technorati is one of the best traffic providers for bloggers. People find your blogs easily when people search by technorati tags. Technorati will rank your blog based on the number of links from other websites.

The higher your rank the easier your blog is to find when people search for things.Again, how will Technorati give you great traffic? Basically, you need to do three things: First, add tags that are specific to your blog. Next, add tags that people are likely to be searching for that also apply to the things that you are writing about. Lastly, actively recruit links from other blogs to your blog by asking other bloggers to link to you.

How to Setup a Blog?

There is a lot of free blogs on the web that you can choose, but the one in blogger.com is a bit different. It allows you to paste your own AdSense ads here and make money from it. Why don't we take a ride and open a free blog account in blogger.com?

The application is very simple and consists of three steps:

1. Choose a blog name you like:You can choose a nice sub-domain for your blog. Just pick up one name that best describe your site. Also, it should be easily memorable to visitors. Apart from that, if you have your own domain or subdomain, you can also use your own domain to replace the one in blogger.com. In my case, I choose www.quomodocunquize.blogspot.com my blog URL. In the new verison of blogger, you may even apply a new domain name and then host this domain at Google server at dns.google.com. In this way, you can have an unique domain name like mine, and no need to apply for a web hosting service which is a bit expensive.

2. Provide your personal informationThis step is also easy. Similar to other online services you apply, just prvoide blogger.com your name, email address etc. All the information are kept confidential, and no need to worry about the junk mails that may send to your email address.

3. Pick up a templateAmong a series of templates, just choose the one you love. Pick a wrong one? No worry, you can change this template whenever you want. Apart from those free templates provided in blogger.com, you can also find other blogger templates in other websites. You may even pick up a three-column template like mine. If you are a HTML savvy, you can also make your own unique template.

How to Setup an Adsense Account?

Before you apply for an Adsense Account, please make sure that you have a suitable website with enough content that has never been applied for Adsense before. In term of suitability, your site should be free from porn information and adult content. Apart from that, you site should not be made solely for displaying adsense ads. Anyway, just read the TOS and see whether your site is eligible. In other words, your site should not be content-free.

After that, go to Google Adsense Signup page: https://google.com/adsense/g-app-single-1, and start applying in AdSense. Provide your information including mailing address, your site URL etc. For those who wanna recieve check, you can change your mailing address anytime, no worry.Afterwards, Google need to review your site and decide your site whether is suitable for putting adsense or not.

Normally, it only takes you 10 business days. However, for certain occasions, it will take as long as a month or so for Google to review. Just be patient, and wait for the reply. However, some people still say they do not receive any reply from Google after a week. Never mind, email them for such situation. They are welcome for all email enquiry.

Web Hosting of a Blog

Blog Hosting

A blog takes up disk space and must be served from a web server. If you already own (or pay for space on) a web server, you probably want to host your blog there. For example, Neil Gaiman's web site contains a biography, a bibliography, FAQs, a message board, and much more, so it's the logical place to keep his blog. Some tools (for example, Greymatter, Movable Type, Blosxom, Slash, Zope, and Manila) can be installed on your server. Others (for example, Blogger and Radio UserLand) can publish your blog to your site by uploading files via FTP. FTPing your blog files can become very time consuming, though, for blogs with many entries.

Installing software on your web server requires some know-how (logging into Unix or adding software to a Windows or Macintosh server, where are the CGI programs kept, and so on) that may eliminate some choices for the less tech-savvy.If you don't already have web hosting, or you're just getting started online, or even if you're an old hand but simply don't want to pay for the bandwidth used by your blog, you can choose to host it on someone else's server. Radio UserLand, Blogger, and LiveJournal come with free hosting.

There are caveats to blog hosting services, though. Blogger's free service, BlogSpot, puts banner advertisements on your blog (they do offer an ad-free service for $13/year). The LiveJournal service doesn't let you host your blog on anywhere but LiveJournal's web site. In all cases, when you use someone else's hosting service, you're at the mercy of their quality of service — both Blogger and UserLand have had occasional outages. And although it hasn't happened yet, if your blog hosting service goes broke, your blog could be a victim.

PriceLiveJournal, Blosxom, and Blogger are completely free. Blogger has an upgrade path, however: for advanced features such as RSS and Weblogs.com notification, you have to pay for Blogger Pro (now $35 per year, will be $50 per year, once all the planned features are available). LiveJournal sells a subscription ($5 for 2 months, $15 for 6 months, $25 for 12 months) that provides you with benefits such as a livejournal.com email address, text messaging, advanced customization, and faster servers.

Radio UserLand has a free 30-day trial and costs $39.95 per year. This gets you free software updates and blog hosting. You can continue to use the software after your subscription expires, but you won't receive updates and you must make separate arrangements to host your blog.Greymatter is completely free. The author accepts donations through PayPal, however. This may seem odd at first, but it enables those who can afford to pay for their software to name their own price. If you can't afford to pay, you can still use the software and not be a criminal.Movable Type is free for personal and non-profit use. Commercial users need a $150 commercial license. Personal and non-profit users can donate in a PBS-like model — $20 gets you a key to be listed on "Recently Updated Movable Type Blogs" and $45 gets you all that and support for instant messaging within certain hours.

Manila is part of the $899 commercial product called Frontier. Manila is the blog hosting and management part of the larger Frontier content-management system. You can get a free 60-day trial of Manila from http://manila.userland.com/. Slash and Zope are both open source software. You can download, install, and use them without paying. Slash is released under the GNU General Public License (GPL), while Zope is released under the Zope Public License (ZPL).

Useful Bloggin Tools

While it's possible to generate and maintain a blog by writing and updating each page by hand, you'd have to be a masochist to do so. The remainder of this book is devoted to several tools that automate the administrivia of blogging: Blogger, Radio UserLand, Movable Type, and Blosxom.This isn't the full spectrum of blogging tools — products such as Greymatter, Manila, LiveJournal, and others all have strong user bases.

The tools we've chosen to cover in-depth, though, represent various niches in the blogging spectrum — some are for gurus, some are for novices; some require you to install software on your PC, some can be run completely from afar; some work with your own domain, others host your blog for you; and so on.This section discusses the features of several blog management systems, not just the ones we describe in detail in the book. Table 1-1 lists the systems covered in this section and their URLs.After reading this section, you can make an informed decision about which tool is right for you.

Blogger http://www.blogger.com/
Blogger Pro http://pro.blogger.com/
Blosxom http://www.raelity.org/lang/perl/blosxom/
Greymatter http://www.noahgrey.com/greysoft/
LiveJournal http://www.livejournal.com/
Manila http://manila.userland.com/
Movable Type http://www.movabletype.org/
Radio UserLand http://radio.userland.com/
Slash http://www.slashcode.org/
Zope http://www.zope.org/

Explaining Syndication of a Blog

Rich Site Summary (RSS) is a data format that allows computers to exchange files containing summaries of stories. Each story typically has a title, location, and possibly a brief synopsis. RSS is extremely simple, and is expressed using standards-defined Extensible Markup Language (XML). Thousands of blogs and other web sites all over the Net produce RSS files describing their content.The cool thing about RSS is that it's easy to write a program to produce or manipulate the data in an RSS document. RSS is so simple to generate and manipulate that hundreds of programmers have written tools to exploit the thousands of RSS feeds on the Internet.

For example, the Mac OS X toolbar application called MacReporter (http://inferiis.com/products/macreporter/) can regularly fetch headlines from news sites and blogs. You can then scan the headlines looking for interesting news to blog or simply read. Meerkat (http://meerkat.oreillynet.com) is an excellent web-based RSS reader that allows you to filter the feeds you receive by keyword, time, and origin.Some bloggers have coded custom RSS tools that integrate tightly with their blogs, so that filtered headlines from other sites appear in sidebars on their front pages.

Dave Winer's Weblogs.com is a list of blogs that have sent an "updated" notice over the Internet to the service. If you're looking for a list of recently updated weblogs, you can visit http://www.weblogs.com and browse the list; but if you're a programmer, you can fetch the Weblogs.com RSS feed and get an easy-to-manipulate list of recently updated sites to feed to a search engine or RSS reader.RSS is a powerful way of spreading your blog entries far and wide.Publishing a FeedSome blogging tools, such as Radio and Movable Type, publish RSS feeds by default. Others have options to enable feeds. If your blogging tool doesn't generate its own feed, you can still publish blogs by using Julian Bond's RSSify tool at http://www.voidstar.com/rssify.php.Most blogs that offer RSS feeds have links to those feeds on their sites. A new technique that's gaining popularity is to embed in your web page a pointer to the RSS for that page. This makes it much easier to write tools that automatically discover RSS feeds.

RSS Aggregators

An RSS aggregator is a tool that regularly fetches RSS feeds and stores their contents in a database. A personal aggregator (such as Plucky, available at http://geoffreygrosenbach.com/plucky.html, or AmphetaDesk, available at http://www.amphetadesk.com) is used as a kind of software agent, a tool that searches any RSS feed you specify for stories, filters them according to your preferences, and displays the results.Some blogging tools, such as Radio UserLand, include aggregators. You can fetch and filter RSS feeds from all over the Internet, from blogs to major news-organs such as the New York Times, which has a special arrangement with UserLand Spftware to provide Radio UserLand users with exclusive news-feeds. Radio UserLand's aggregator makes it trivial to turn stories that you discover via RSS into blog entries, by ticking a box and adding some commentary.Internet aggregators such as Meerkat fetch thousands of feeds and make them available to people and to software agents.

What is Google Adsense?

Google Adsense and Blogger
In short, Google Adsense is a program that rewards site owners and bloggers when they serve Google Adsense ads on their sites. At Blogger, you can set your Google Adsense ads to surround your blog posts. You make money when someone click on the ads. Of course, that person cannot be you, and the click must not be an artificial click. If you attempt to click on your own ads, or any action that will artificially inflate the advertisers costs, Google is smart enough to track that and ban your Adsense account. So be careful not to violate Adsense's TOS.

Google Loves Blogs
Advertisers love blogs as well. This is because blogs are frequently updated and usually contain truthful and up-to-date information. Essentially, Google loves blogs, advertisers love blogs, bloggers love Google and advertisers. Everyone is happy!

To Make Money Blogging
To make money blogging with Blogger, you need to have an account with Google Adsense program. Of course, other than Google Adsense, you can still make money from our Dollar Auction. However, if you have Google Adsense, you will make more money. After signing up with Google Adsense, you will have to insert your Google Adsense Publisher ID into "my account" page. Then, your ads will start to show all around your blogs.

What Earns You?
When someone click on one of the ads serving around your blog posts, Google will pay you part of the advertising fee. How much is that part, Google chooses not to declare. Revenue per click depends on how much the advertiser pays to get the ad shown.