A look inside Google AdSense and blogging as a whole.

Wednesday, February 13, 2008

Anatomy of a Post - Links

Sometimes, the best way to explain why a page is blogworthy is to include a brief quote or two. As with pictures, there are copyright issues associated with this, because fair use is generally held to include only excerpts, not the whole text (though some would argue that the standard for fair use is the minimum amount necessary to make the point, which could, conceivably, be the whole thing).It's traditional to set off quotes from the main body of a blog post with some combination of blockquote tags and stylistic changes, such as italicizing. Long blocks of italic textare difficult to read, though.

The Link
There are a lot of little niceties that comprise many blog entries. On Boing Boing, the convention is to limit the number of links per entry to one, at the very end of the entry, with the hot-text being "Link". We do it this way for a couple of reasons, which we've listed here.

We want our readers to get our context on a story before following the link. We hope that people come to our blog to get information about the links we post, not just links. Putting the link at the end of the post encourages readers to go through the context before moving on.Multiple inline links can be confusing. Setting the link off on its own and limiting ourselves to one link per post makes the link itself unambiguous.Compare the Boing Boing approach to that of Memepool (http://www.memepool.org/), with sentences such as "Professional wrestlers are bigger than ever" where every word is a link to a different page related to the blog entry. The Memepool style has its followers. There is no right answer here.
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