What is better - to have one blog covering several topics or divide it and have a portfolio of blogs and focus each blog on one topic (niche blogging)?As I surf the net, I found the common trend is on one subject per blog. At first I did not appreciate this idea. I did not see the difference in having one blog with several categories or several blogs covering each subject. But as I look closely on the issue I found some strong arguments for niche blogging strategy.
Running one blog with several categories is simpler in many ways. You will have to manage one design, one set of statistics, one set of readers and etc. But having separate statistics is definitely better and easier to track and analyze. You can also ask yourself about your usual preference in surfing the net? Is your favorite blog having several subjects? If you are like me, my favorites are mostly focused niche blogs. I also noticed that the more topics cover the particular site the less likely I will put it in my favorites.
With niche blogging you will have a chance to develop loyal readership who bookmark or follow the blog via RSS because they know what they will be getting. As an author you will have more freedom to really focus upon a topic and don't feel uncomfortable that you do not pay attention to other topics - which will lead to increase in quality and depth of articles. Blogging on one topic can raise your credibility and profile. Your readers will perceive you as an expert on the topic or in an industry.
Revenue comes easily with focus blogging. Ad program like Adsense seem to work better on sites that are tightly focused. Search Engines like sites that are focused on one topic, that have multiple pages on the one theme and that are integrated sites. Niche blogs are usually more attractive to private advertisers or sponsors who are looking for content to place their ads on that is relevant to their product or service.If you want to succeed blogging then blog with focus. Go for niche blogging.
