A look inside Google AdSense and blogging as a whole.

Wednesday, April 30, 2008

How to Cheat Google Adsense...

I found one article that is quite interesting and the topic is "how to cheat Google Adsense". But at the very beginning, I need to say that this is no way you can cheat Google to earn more money from this program. This article only gives a little joke on how to get banned by google indeed. Just read it without following the rules.
You come to this article probably thinking to find some ways to cheat Google, or to confirm whether some method you have on mind will work. Well, if you want to know how to cheat AdSense, here are the ways, focusing on the AdSense click-frauds. These covers from basic AdSense cheating techniques to the advanced class.

1. Basic clicker cheat
This is a noob. This guy knows almost nothing about web technology or network architecture. He clicks on his ads every time he has chance. It can be a few clicks to hundreds of clicks daily. Most likely he doesn’t even read the AdSense Program Policies and Terms and Conditions.

2. Proxy clicker cheat
She knows a thing or two about cookies and IP address. Or she doesn’t know, but somehow guessed that if she use the things called anonymizer, Google will not be able to trace her, because her identity is hidden. She may use anonymizer / proxy websites or specialized anonymous software like tor (The Onion Router).

3. Multiple computer clicker cheat
He knows that somehow Google will detect if the clicks are originated from his own computer. So he will try to even out origin of the clicks. He will recruit his friends, family members, relatives, neighbors, his cats, and his dogs on single mission: to click on the ads. He will also click on the AdSense ads when he is using the library computers, or his office workstation.

4. Software clicker cheat
Graduate to the next step is buyers of clickbots / click-bots. These are specialized robot software to click on AdSense ads. It will browse around your websites, clicking on the ads every few minutes. The more advanced ones will cloak the IP address too, so the website seems to be very popular worldwide. To cover the track, this clickbots will browse around the advertisers sites too while continuing its “click quest”.

5. Paid-clickers cheat
If you don’t like automated things, there is always other option for you. Just pay $50 dollars a month to the professional AdSense clickers. These are groups of highly specialized Internet surfers with office in the dark rooms in street corners of India, Pakistan, and China, helping AdSense account owner to earn good amounts of money ? before the AdSense account is disabled, that is. They will browse around your websites, clicking on the ads every few minutes. Because they use human eyes, they know which ads worth more. And to be more convincing they can click a link or two, or sign up free offers / newsletters on the advertiser sites.

6. Click-rings cheat
Network is power. So says many business gurus. Instead of taking things to their own hand, this people realize that they can join hands with those with similar goals and distribute AdSense clicks among themselves, the so called AdSense click-rings. Joining this click-ring network means that your website address will be made known to members, who will regularly browse the website and click on your AdSense ads. In exchange, you will also browse other members’ sites and click on their AdSense ads. The medium used varies. Some click-ring groups use mail-list for communications. Some are using bulletin boards/forum, Yahoo groups, or Usenet. IRC is another popular way. Slightly more complicated is specialized AdSense exchange software for collecting members website address and displaying others’ websites for clicking.

7. Other medium cheat
I have tens of thousands email address on my newsletter subscriber list. If I include AdSense ads on my newsletters, with 5% CTR, I can get a thousand clicks per one email. Not bad. Or I can pay someone to write some useful/nice/funny/cute toolbars or firefox extensions or screensavers that people can download and use for free, and display my AdSense ads there.

8. Visitor cheat
Simply putting “Visit out sponsors” or “Check out the ads above” on your website is cheating. This might not be very clear-cut cheat to some. But Google AdSense program policies has stated clearly, the only text allowed are “Advertisements” or “Sponsored List”

9. Spam cheat
This is the highest level all click-frauds, the Maestro of Fraudsters. She spams millions of emails regularly, offering to “satisfy your inner needs if you can help me check on the links on my website”. Of course, email is not the only way. What IRC and instant messaging (IM) are for, after all. She will look for unsuspecting victims, offering something too-good-to-be-true “if only they will visit the website and click on the links”.

10. Click-through-rate cheat
Whichever method(s) above used, there is one limiting condition: the CTR(click-though-rate). Any CTR that exceeds certain percentage (probably around 10%) will raise red flag in Google AdSense back room. To lower the CTR, the professional cheaters will create some pages on the same domain that attracts very high traffic. Some interesting freebies will sure do the tricks. AdSense code is pasted there, thus creating a very high page impressions. Whether or not the the ads are clicked does not matter anyway, because they are targeting low paying keyword that does not have much competition. The fake clicks are, of course, on where the big money is, the low traffic pages stuffed with high-paying keywords.


Disclaimer: I don’t say and don’t think that these methods will work. If you even need to read this article, there’s 99.999% chance you will get caught before you can even get your first paycheck. Your AdSense account will be disabled, and you get banned from ever applying for AdSense account again.

Tuesday, April 29, 2008

Google Adsense Preview Tool

The AdSense preview feature is an added item in the tools option of Windows Internet Explorer v.6. It allows an AdSense publisher to have a look on the Adsense advertisements on his/her site. Non-AdSense users also have the opportunity to take a look at a sample of the advertisements being displayed in AdSense sites. This tool is paricularly useful when you need to enter the URL of the website into the competitive ad filter.

The AdSense preview provides other functions for Adsense users. For example, they can take a look at the source of the site where a certain ad is displayed. When they click on the advertisement in preview, it will not be counted as a "hit," since the ads are still on beta state. Thus, subscribers need not worry that the client may be charged for the "ad preview."

Another feature of the AdSense preview is that users can design and create the color and style of the preview screen. They can likewise customize its format to enable them to view more ads. Finally, the preview device has a geographically-based ad locator. This gives users the option to click on an advertisement displayed for another country or niche.

If you are currently using Internet Explorer, installing the AdSense preview device will be quite easy. Simply connect on the internet and link up the AdSense preview tool. Click on it then save the file on your computer. Once you see a pop-up window, click on "Yes." The program will install itself on your computer in a matter of minutes. After the installation, close and then re-open Internet Explorer. Once you are re-connected online, go to any website and click on the mouse. You can get to use the AdSense preview immediately thereafter.

Tuesday, April 15, 2008

Traffic Building Strategy - 3

TrackBack may not be a popular thing to most bloggers. Many do not even know about it and among those who are knowledgeable about TrackBack, never used it on their blogs. But, I will tell you that if you only know how to effectively use TrackBack, it will certainly bring you good blog traffic. So you have an idea by now on what exactly this post is all about. Let’s get started.It is best to start with what exactly a TrackBack is, how to do it, and making a test before we proceed to discuss on how to use it effectively to increase blog traffic.What is TrackBack?TrackBack is a system implemented by Movable Type and later adopted by many blogging tools, including TypePad, BoastMachine, WordPress, and Nucleus.


Essentially, TrackBack is a mechanism for communication between blogs. If a blogger writes a new post commenting on or referring to the post found on another blog and if both the commenting blogger’s blog and the other blog has TrackBack mechanism support, then the commenting blogger can notify the other blog with a "TrackBack ping" which means the other blog will automatically display a backlink and summaries of the commenting blogger’s new post at the post which had been cited to.

How Do We Notify The Other Blog with a TrackBack Ping?First, understand that not all blog has enable TrackBack functionality. When they do, you should see a TrackBack link at the bottom of the post. Once you find the link and you wish to talk about the post made by another blogger, click the TrackBack link of that post and copy the TrackBack URL.

Once you have that TrackBack URL, go to your own blog and create a new entry related to that post. Before posting your entry, paste the TrackBack URL in the space provided for TrackBacks. This will send the notification to the blog you referenced once you publish your entry. So, there, you’ve sent a TrackBack.Just make sure when you're sending TrackBack URLs that your blog entry is relevant to the one you are referring to. Otherwise, you will be perceived as a TrackBack spammer.

Send a Test Trackback! As a way to try this out, you can send a TrackBack ping to this post. Just click the TrackBack link located at the end of this post. There, you'll find the TrackBack URL for this entry, in this case (http://haloscan.com/tb/ru8en/8505413345883737052). Go to your blog, make a new entry talking about this post, paste the TrackBack URL and publish. If your ping worked, you should find your TrackBack reference the next time you click the TrackBack link of this post. If there are people who already sent TrackBack ping to the blog entry, you will find references to these TrackBacks as well.

How to use TrackBack Effectively Increase Blog Traffic?Remember, sending TrackBack ping to other blog will automatically create a backlink and summaries of the commenting blogger’s new post at the post which had been cited to. Unlike usual backlinks, backlinks made by TrackBack ping may not increase your search engine ranking but will still served as a doorway to your blog.To increase blog traffic using TrackBack, send TrackBack ping to high traffic blogs and popular blog post. This will cause a portion of their traffic flowing to your blog. Also send TrackBack ping to blogs whose theme are closely related to your blog as their loyal blog traffic will certainly be interested in your post.Again, just make sure when you're sending TrackBack ping that your blog entry is relevant to the one you are referring to.

Also, if you want to let people send TrackBack pings to your weblog, make sure that you have it enabled. Some blogging systems like Blogger need extra plugins or third party services to have TrackBack feature. To have this blog a Trackback feature I used a free third party services by HaloScan. I will talk more on HaloScan next time. Stay tuned!

Friday, April 11, 2008

Link Building Strategies

If you want to get serious about driving more traffic to your website and improving your search engine rankings you need to develop a linking strategy.

Link building is on the mouth of everyone these days. On the forums I read, and in some newsletters I receive, there are people already talking about the chance that Google will start to penalize those websites that sell links, considering buying text links for ranking purposes to be a violation of its quality guidelines.


There could be a change that this could be truth, but there are smarter ways to buy links and some rules to follow that could help you, even if Google goes this way.


There are some companies offering specific services to avoid this penalty. Repeating the same anchor text in hundreds of link, is one thing to avoid. Search engines can easily detect anything that isn’t unique. So keep it unique by varying the anchor text.

Site-wide links are good to drive traffic. Don’t buy site wide links for link popularity/rankings.
Irrelevant links are also not good. Don’t go buying links for your automotive site from a script directory site.


There are also more rules you should follow, do some research before start buying links like crazy.

Thursday, April 10, 2008

Eight ways to Earn Money Online

Lately, i have been searching for better ways of website monetization. I think Google Adsense alone is not good enough. It is normal to chase for more online earning, right? I have found a few ways of monetization, but almost all of them doesn’t sound too good, unfortunately.

1. Contextual Advertising. The best of these services seem to be offered by Google, with their Adsense program and by Yahoo, with YPN. Other services aren’t quite contextual and offer really low bids, in comparison with those. But, if you are banned by Adsense and outside US ( YPN allows only US Publishers ) you will have to choose from Clicksor or Bidvertiser, which seem to be the best, excluding Adsense and YPN.

2. Affiliate Marketing. This means putting affiliate banners or links on your website and getting paid for lead or sale. For sales you will be paid a percentage of the sale or a fixed amount. Of course, for many sales and signups, you have to put ads related to your website’s content ( e.g. Don’t try to sell auto pieces on kids website ). The best paying companies are: Commission Junction, ClickBank, Shareasale and AzoogleAds.

3. Contextual Advertising + Affiliate Marketing. Because you can add CPA banners along with contextual text ads on the same website, you should try to combine them for a better conversion. For me, the best combination seems to be Google Adsense and Commission Junction.

4. Feed Advertising. This seems to be a new concept of advertising and it’s good for websites with much subscribers at their Rss feeds. I only know a company selling this kind of advertising ( Text Link Ads ). They will put a text ad in your feed and pay you just as for link sales.
5. Link sales. If you have an interesting, high PR and high traffic website, people should be interesting in buying links or banners on your website. You can try to sell them directly, by putting a ‘buy’ button on your website or using a specialized link selling company. The most used is Text Link Ads.

6. Selling your own product. If your website hasn’t been built from scratch with the goal of selling a product of yours, you should think of providing the users a product related to the website’s content. There are more ways of doing this, like could simply selling it or using the idea from 6., requiring the user to pay a monthly/yearly/lifetime membership which offers him the ability to use or download the product/s.

7. Offering paid services. You can use your website to promote the services you offer, like Search Engine Optimization, Website Development, Web Design or Programming. This is still a monetization, because your website is the one that promotes you and your services.

Wednesday, April 9, 2008

Amazon Context Links Beta Program

The Amazon Associates program announced today the release of the Context Links Beta! Context Links are a quick and convenient way to add links to your website or blog and monetize your content. Context Links automatically identify the subject of the page and link relevant phrases within your page content to Amazon products, unlocking new ad inventory and saving you the time from having to manually create links.

Adding the links to your pages is easy and Amazon provides some options to customize how the links are displayed. The program is still on beta because Amazon wants to receive feedback so they can improve Context Links.


After you embed one simple piece of code on your pages, Context Links will identify and link contextually relevant phrases within your content to Amazon.com products. If you enable the preview functionality your site visitors will see a preview of an Amazon.com product relevant to the phrase we selected. Clicking on the link will send your site visitors to the product detail page on Amazon.com, and you will earn referral fees just as you would with any link you hand-picked.

Monday, April 7, 2008

Drive Traffic to Your Blog - 1

One of the most effective ways to generate traffic to your Web site is to exchange links with other Web sites. Both sites benefit from reciprocal links with sites that attract the same targeted audience. Links to your site increase your traffic, imply that your site is worth visiting, and may increase your search engine ranking. Links to other sites provide useful resources and give visitors a reason to return to your site.


When requesting a link, you will often get it -- especially if you offer a link back and provide good content. It is harder to get links if your content is strictly promotional. Link only to Web sites that reach the customers you want, provide information your target audience is interested in, and offer content and products that complement yours. For example, a Web design company may link to sites providing free graphics and diagnostic tools.



Five Ways to Find Linking Partners
- Search for Web sites to exchange links with by going to search engines and using keywords related to your own site. Email the webmaster and ask for a link exchange.
- Check out Web directories for appropriate sites.
- Go to Link-O-Matic (http://www.linkomatic.com), a directory of Web sites looking for reciprocal linking.
- Check out LinkShare (http://www.linkshare.com), a free referral program.
- Subscribe to LinkUp (email: Subscribe-LinkUp@CommerceStreet.com), a discussion list service and send messages to find link partners.


Tips for Creating Links
- Create a separate page containing links to other sites.
- Include a benefit in your listing to motivate people to click on your link.
- If you don't know how to create links to other sites, have your webmaster set them up for you. You'll need to provide the Web addresses of the sites you want to link to and a short description of what they offer.


How to Get Other Sites to Link to You
- When asking for a reciprocal link, provide a link first to their site and mention it.
- Then email a personalized message to the webmaster of the sites you want to get a link from. Provide the following information in your link request: Mention that you visited their site; compliment their site; invite them to visit your site; provide an incentive for them to link to you; mention how a link to your site will benefit their visitors; ask for a link; provide a suggested listing for your link.


Sample Link Request
Dear Potential Link Partner,


Would you like to exchange links? I find your site a great resource for our Web design clients and I've listed you in our links page.


I would appreciate a link back to http://quomodocunquize.blogspot.com. To make it easy for you, here is the suggested copy for the link: "THE DESCRITPION OF YOUR SITE."


Thank you,

Ark

Sunday, April 6, 2008

How to Paste Adsense Code?

Once you have generated your adsense ad code by visiting the Adsense Setup tab and following the steps to choose an ad type, format and colours, you will need to add the code to your web pages. In the final step of the setup, your code will be displayed in the Your Adsense Code box. This is the code that you will cut and paste directly into your web pages.

Because every HTML editor is different and because only you know how you like to build your web pages, we cannot give exact instructions on copying the ad code into your pages. We can, however, give you a few tips:

- Make sure to paste the ad code into your source without making any changes to the code. This is important, as changing the code in any way can cause errors on your page (and is against the AdSense programme policies).

- Copy the ad code between the body tags of your HTML

- If you are using a WYSIWYG editor (such as FrontPage or Dreamweaver), it is a good idea to paste the code into the Code or Source view. Pasting it into the layout view will often result in HTML tags being added to your code and will result in errors

- If your page uses Frames, make sure that the code is pasted into the frame that contains your page's main content. We use this content to target ads
When this is done, save your web pages and upload them to your server. If you have questions about uploading files to your server, we suggest contacting your web hosting company directly.
Google ads should immediately appear on your pages. Initially, the ads that you see may be Public Service Ads (known as PSAs) and will not be targeted to your page. We have to crawl your page's content before we know what types of ads to send your way. This can take up to a few hours, but usually occurs within minutes. Once our crawler has visited your page, you should see ads that are highly targeted to your content.

How to Boost Up Your Adsense Revenue in 5 Steps

1) Make your Adsense ads blend in with your web page. The more they blend in and fit in with your website, the more often they will get clicked. Advertisements that look too much like advertisement or don't seem like they belong will be unsuccessful.
2) Text ads are more effective than image ads. People are more likely to click on text than images. In a way, text is seen as more a part of the online document and is more "clickable." Most links you click on the web are text, so people are more used to linking in that way.

3) Avoid using borders on your ads. Erase the borders of your Adsense ads and keep them consistent in color with your website's background. The better they blend in, the less invasive they will appear, and the more they will get clicked.
4) Do not put any other advertisements on your page. The first reason is to follow Google's Adsense rules. The second reason is that you do not want to distract your visitor's attention and provoke them to go somewhere else without clicking your Adsense ads.
5) Content is king! Articles are one of the most effective ways of attracting traffic to your site. Search engines exist first and foremost to provide relevant content, so it is important to remember to give your site's visitors something of value. The better content you provide, the more people will visit your site, and the more people will come back to your site again. And, of course, this all leads to more clicks on your advertisements.

Friday, April 4, 2008

What is Smart Pricing?

Smartpricing is an algorithm that Google use to discount the cost of clicks to advertisers, and therefore the payment made to you, the publisher. The algorithm takes account of several factors but Google don't disclose the detail of all those factors, or how they calculate the discount. Some of the factors that we know about are outside the publisher's control - such as the content of the advertiser's landing page. However, there are a couple of factors that the publisher can influence, to some degree: the quality/focus of your page content and, indirectly, conversion rate.

Conversion rate
Advertisers have the ability to define what a "conversion" means for them. It might be the purchase of a product, registration on a database, viewing a certain page or something else. If clicks from your page tend to convert less well, then the price of the clicks on your page will, over time, be discounted and your income will drop.

In taking account of smartpricing, our Adsense Simulator makes the following assumption:

Conversion rates are likely to be lower for highly prominent ads, where the user may click inadvertently, or without expecting to leave your site, or as part of casual surfing.

Conversion rates are likely to be higher for ads that are less prominent, eg: away from the hotzones and more clearly identified as advertisements, where clicking on the ad require a more conscious and deliberate choice by the surfer and there is an expectation that he/she will be taken to another site
You can therefore influence the conversion rate of your page by your ad design and placement.

Getting the balance right
The above assumption means that there are two competing factors when designing a page layout. One the one hand, you want prominent ads that have a high Click Through Rate. A higher click through rate will help increase your income. On the other hand, you don't want too many visitors to be exiting your site inadvertently and converting poorly, which will decrease your income.

For example, suppose you place ads in the middle of the hotzone and make them look like an internal link. Users might click on that link frequently. But when they arrive at a different site they may be surprised and instinctively press the "back" button, thereby not converting. However, if you have a distinct advert outside the hotzone that is clearly an ad, then any user clicking on it is more likely to follow through and convert. However, such ads are likely to be clicked less frequently. If you put them too far from the hot zone, they might hardly be clicked at all, even when the advert has something of interest to the surfer.

Conversion Weight™
To help get the balance right, our Adsense Simulator uses a derived number called "Conversion Weight". You won't find this in any of Google's calculations, but it is a variable in our simulator that can be used to assess the possible smartpricing impact of the design and placement of adverts on your page eCPM.

In the Adsense Simulator, you don't input the conversion weight, we derive it from the Position Weight of each ad slot. However, so that you can take account of Conversion Weight when designing your page, in the next article there is a Smartpricing Simulator where you can input different values of Conversion Weight and see what impact it has

Wednesday, April 2, 2008

More Hints to Make Adsense Money

After surfing for some days, I found out some more hints for you to make more money from Google Adsense. Enjoy them!

1. if you have high EPC pages and low EPC pages remove adsense from low EPC pages. This will make your site less predictable and more interesting to the users.

2. advertise your high EPC pages with link on the low epc pages

3. split long pages into several smaller pages with one ad block on each page. Optimize for slightly different keywords (within subject) on pages.

4. READ THE ADSENSE TERMS & CONDIDTIONS AND THE HELP PAGES FROM COVER TO COVER and then don’t rely on answers from others when you are unsure about borderline issues, ask Google directly as they are the only ones that can give you a definitive answer that won’t get your site banned.

5. Mix advertising and content. This stops visitors from getting ad blindness

6. Don’t play with the adsense code.

7. Put keyword relevant images above or beside your ads, so they are lined up properly (Google allows this).

8. Don’t put all your eggs in one basket. Try to replace your google ads with affiliate ads over time. The greater the number of affiliates you use, the less chance that losing one will harm your overall income. That’s the biggest risk with Adsense. Look to see what ads are appearing on a page and being clicked through often (using channels), then find an affiliate program similar to that ad (you can use the same ad copy!). This is a lot of work, but sooo worth the insurance, and probably the extra income in the long run.

9. Make your pages validate. Otherwise you may find that one syntax error means that the spider ignores vast chunks of content, resulting in poor targetting.

10. Force yourself to take a break very now and again. Don’t take it so seriously and don’t expect it to pay the bills or the mortgage, for example. Walk away and do something else for a while - maybe a couple of weeks. Then come back with fresh eyes and try again.

11. Serve the user. If your site has intrinsic value, users will come back, and you’ll earn far more than you would from a single visit. (You’ll also benefit from word of mouth and unsolicited links from other sites.)

12. Be fair to advertisers. If you try to artificially boost your clickthrough rate by disguising ads as content or overwhelming the visitor with ads, your clicks won’t convert well for advertisers. This may result in higher “smart pricing” discounts for your clicks (meaning less money for you), and you’ll be a poor candidate for site-targeted CPM ads.

13. Think long-term. Ask yourself what will happen if you’re dropped by AdSense, if advertisers get more control over where their ads appear, if “smart pricing” becomes more aggressive in cutting revenues for sites whose clicks don’t convert, or if other changes affect the status quo. It’s tempting to go for the quick and easy money, but unless you have the technical and business smarts to earn a lot of money that way, you’ll probably be better off with content that can earn revenue in multiple ways over the long haul.

14. Watch your server logs - I have noticed that sometimes I will just mention something in an article for one sentence that brings in a lot of visitors so I go and write an entire article on that subject. The results have been stellar. You’ve been given a big hint that people are interested in this and if you ignore it you are missing a big opportunity. I have more than a few articles that have been linked to all over the web because they are almost the only decent material on this subject.

15. Don’t fret too much when your income and/or traffic are low for a few days. These peaks and valleys are normal but you should still investigate the matter to see what factors could be causing this like an algorythm update.

16. Use proper grammar and spelling so that your articles are professional. Use bullet points and bold headings for sections.

17. Write content that is as specific as possible. Don’t write an article that is super long unless it is necessary. If you can break it up if it seems logical to do so.

18. Create sequentially related content spanning multiple related pages and encourage visitor flow.

19. Have patience. You may have good ideas that won’t even start to pay for six months from now.Use good title and description tags, plus Urls that look static even on a dynamic site. Helpful not just for Adsense, but to get search engine traffic as well.

20. Read the terms Read the policies Never EVER click your own ads and TEST, TEST and TEST
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