A look inside Google AdSense and blogging as a whole.

Sunday, May 11, 2008

Monetize Your Blog with ReviewMe

Many of you have surely heard about blog advertising site PayPerPost. PayPerPost allows bloggers to make a few bucks by blogging about a product, service, or another website. The only problem (according to many) is that PayPerPost does not require the blogger to disclose the fact that the post was paid for. And they also require that the post be more or less positive in nature about the reviewed product or service. Needless to say, this opens the door for some questionable ethics.

Comes into play the newcomer ReviewMe, a PayPerPost (PPP) kind of ad network, with a twist. The contract between the ad network and the blogger makes it mandatory to disclose the fact that you are blogging for money but certainly not this one because I am not paid to write this post. I find my blog too young to join ReviewMe.

But that's not the only difference. Whereas a single fee per post is charged to advertiser for any bloggers, ReviewMe determines the set price by using an algorithm based on Alexa, Technorati and other statistics. The asked price varies, from 30$, up to an enticing 1,000$ per post, depending on your blog importance in the blogosphere.

And there is more. The blogger can share his/her honest opinion and still being paid. Of course, I have some doubts personally about how this can really be implemented. It is obvious to me that ReviewMe is trying to give a non-partisan flavour to their ad network. This way, it gives it more credibility. However, looking at it from any angle, since we're being paid by a third-party to talk about them, we can't truly bite the hand the feeds us. Anyway, the fact that we have the illusion of that choice is still a nice feature.

The only other requirement has to do with the review length and time limit to come up with a review, 200 words and 48 hours for this particular assignment. Payment can be made by check or by PayPal.

Getting Started

Signing up is extremely easy, taking literally one or two minutes to fill out a small form. You are then automatically logged in and ready to go. The next step is to submit your blog. This is done by entering basic details of your blog such as Title, Description, RSS URL, Keywords, and of course, your URL. Your blog is then either automatically approved or declined. This is based on Alexa ranking, Technorati ranking, and RSS subscribers. Publishers may have up to 6 different blogs attached to their account.

If approved, you're completely set up and ready to go. There is very little to actually read in terms of instructions on the site, but a FAQ section is there to help answer some of the questions you may have.

Reviewing

Reviewing is quite simple. ReviewMe's system works by advertisers choosing which blogs they'd like to be reviewed by. This is most likely determined by what topic and niche your blog lies in. You get to decide if you'd like to review them or not, the choice is completely up to you and you're not forced to review anything you don't want to.

Once your have finished your review and posted it on your blog, you simply return to ReviewMe and submit the URL of the post with the review and you're done.

Payment Details

Publishers are paid 50% of revenue, which may sound high, but is pretty standard. Also, ReviewMe's prices to advertisers are somewhat expensive so publishers are really getting paid quite well.

Price is automatically recalculated monthly, based on factors including theme, estimated traffic, link popularity, and estimated RSS subscribers. Publishers are paid the first of every month via PayPal or check.

Additional Information

Publishers may publish an unlimited number of reviews.

Reviews do not necessarily have to be in English. ReviewMe asks for reviews to be written in the Publisher's "normal" language. If their blog's category is German, for example, advertisers will generally expect the language of the review to be German.
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