How to Paste Adsense Code?

Once you have generated your adsense ad code by visiting the Adsense Setup tab and following the steps to choose an ad type, format and colours, you will need to add the code to your web pages. In the final step of the setup, your code will be displayed in the Your Adsense Code box. This is the code that you will cut and paste directly into your web pages.

Because every HTML editor is different and because only you know how you like to build your web pages, we cannot give exact instructions on copying the ad code into your pages. We can, however, give you a few tips:

- Make sure to paste the ad code into your source without making any changes to the code. This is important, as changing the code in any way can cause errors on your page (and is against the AdSense programme policies).

- Copy the ad code between the body tags of your HTML
- If you are using a WYSIWYG editor (such as FrontPage or Dreamweaver), it is a good idea to paste the code into the Code or Source view. Pasting it into the layout view will often result in HTML tags being added to your code and will result in errors

- If your page uses Frames, make sure that the code is pasted into the frame that contains your page's main content. We use this content to target ads

When this is done, save your web pages and upload them to your server. If you have questions about uploading files to your server, we suggest contacting your web hosting company directly.

Google ads should immediately appear on your pages. Initially, the ads that you see may be Public Service Ads (known as PSAs) and will not be targeted to your page. We have to crawl your page's content before we know what types of ads to send your way. This can take up to a few hours, but usually occurs within minutes. Once our crawler has visited your page, you should see ads that are highly targeted to your content.

How to Boost Up Your Adsense Revenue in 5 Steps

1) Make your Adsense ads blend in with your web page. The more they blend in and fit in with your website, the more often they will get clicked. Advertisements that look too much like advertisement or don't seem like they belong will be unsuccessful.

2) Text ads are more effective than image ads. People are more likely to click on text than images. In a way, text is seen as more a part of the online document and is more "clickable." Most links you click on the web are text, so people are more used to linking in that way.

3) Avoid using borders on your ads. Erase the borders of your Adsense ads and keep them consistent in color with your website's background. The better they blend in, the less invasive they will appear, and the more they will get clicked.

4) Do not put any other advertisements on your page. The first reason is to follow Google's Adsense rules. The second reason is that you do not want to distract your visitor's attention and provoke them to go somewhere else without clicking your Adsense ads.

5) Content is king! Articles are one of the most effective ways of attracting traffic to your site. Search engines exist first and foremost to provide relevant content, so it is important to remember to give your site's visitors something of value. The better content you provide, the more people will visit your site, and the more people will come back to your site again. And, of course, this all leads to more clicks on your advertisements.

What is Smart Pricing?

Smartpricing is an algorithm that Google use to discount the cost of clicks to advertisers, and therefore the payment made to you, the publisher. The algorithm takes account of several factors but Google don't disclose the detail of all those factors, or how they calculate the discount. Some of the factors that we know about are outside the publisher's control - such as the content of the advertiser's landing page. However, there are a couple of factors that the publisher can influence, to some degree: the quality/focus of your page content and, indirectly, conversion rate.

Conversion rate
Advertisers have the ability to define what a "conversion" means for them. It might be the purchase of a product, registration on a database, viewing a certain page or something else. If clicks from your page tend to convert less well, then the price of the clicks on your page will, over time, be discounted and your income will drop.

In taking account of smartpricing, our Adsense Simulator makes the following assumption:

Conversion rates are likely to be lower for highly prominent ads, where the user may click inadvertently, or without expecting to leave your site, or as part of casual surfing.

Conversion rates are likely to be higher for ads that are less prominent, eg: away from the hotzones and more clearly identified as advertisements, where clicking on the ad require a more conscious and deliberate choice by the surfer and there is an expectation that he/she will be taken to another site
You can therefore influence the conversion rate of your page by your ad design and placement.

Getting the balance right
The above assumption means that there are two competing factors when designing a page layout. One the one hand, you want prominent ads that have a high Click Through Rate. A higher click through rate will help increase your income. On the other hand, you don't want too many visitors to be exiting your site inadvertently and converting poorly, which will decrease your income.

For example, suppose you place ads in the middle of the hotzone and make them look like an internal link. Users might click on that link frequently. But when they arrive at a different site they may be surprised and instinctively press the "back" button, thereby not converting. However, if you have a distinct advert outside the hotzone that is clearly an ad, then any user clicking on it is more likely to follow through and convert. However, such ads are likely to be clicked less frequently. If you put them too far from the hot zone, they might hardly be clicked at all, even when the advert has something of interest to the surfer.

Conversion Weight™
To help get the balance right, our Adsense Simulator uses a derived number called "Conversion Weight". You won't find this in any of Google's calculations, but it is a variable in our simulator that can be used to assess the possible smartpricing impact of the design and placement of adverts on your page eCPM.

In the Adsense Simulator, you don't input the conversion weight, we derive it from the Position Weight of each ad slot. However, so that you can take account of Conversion Weight when designing your page, in the next article there is a Smartpricing Simulator where you can input different values of Conversion Weight and see what impact it has

More Hints to Make Adsense Money

After surfing for some days, I found out some more hints for you to make more money from Google Adsense. Enjoy them!

1. if you have high EPC pages and low EPC pages remove adsense from low EPC pages. This will make your site less predictable and more interesting to the users.

2. advertise your high EPC pages with link on the low epc pages

3. split long pages into several smaller pages with one ad block on each page. Optimize for slightly different keywords (within subject) on pages.

4. READ THE ADSENSE TERMS & CONDIDTIONS AND THE HELP PAGES FROM COVER TO COVER and then don’t rely on answers from others when you are unsure about borderline issues, ask Google directly as they are the only ones that can give you a definitive answer that won’t get your site banned.

5. Mix advertising and content. This stops visitors from getting ad blindness

6. Don’t play with the adsense code.

7. Put keyword relevant images above or beside your ads, so they are lined up properly (Google allows this).

8. Don’t put all your eggs in one basket. Try to replace your google ads with affiliate ads over time. The greater the number of affiliates you use, the less chance that losing one will harm your overall income. That’s the biggest risk with Adsense. Look to see what ads are appearing on a page and being clicked through often (using channels), then find an affiliate program similar to that ad (you can use the same ad copy!). This is a lot of work, but sooo worth the insurance, and probably the extra income in the long run.

9. Make your pages validate. Otherwise you may find that one syntax error means that the spider ignores vast chunks of content, resulting in poor targetting.

10. Force yourself to take a break very now and again. Don’t take it so seriously and don’t expect it to pay the bills or the mortgage, for example. Walk away and do something else for a while - maybe a couple of weeks. Then come back with fresh eyes and try again.

11. Serve the user. If your site has intrinsic value, users will come back, and you’ll earn far more than you would from a single visit. (You’ll also benefit from word of mouth and unsolicited links from other sites.)

12. Be fair to advertisers. If you try to artificially boost your clickthrough rate by disguising ads as content or overwhelming the visitor with ads, your clicks won’t convert well for advertisers. This may result in higher “smart pricing” discounts for your clicks (meaning less money for you), and you’ll be a poor candidate for site-targeted CPM ads.

13. Think long-term. Ask yourself what will happen if you’re dropped by AdSense, if advertisers get more control over where their ads appear, if “smart pricing” becomes more aggressive in cutting revenues for sites whose clicks don’t convert, or if other changes affect the status quo. It’s tempting to go for the quick and easy money, but unless you have the technical and business smarts to earn a lot of money that way, you’ll probably be better off with content that can earn revenue in multiple ways over the long haul.

14. Watch your server logs - I have noticed that sometimes I will just mention something in an article for one sentence that brings in a lot of visitors so I go and write an entire article on that subject. The results have been stellar. You’ve been given a big hint that people are interested in this and if you ignore it you are missing a big opportunity. I have more than a few articles that have been linked to all over the web because they are almost the only decent material on this subject.

15. Don’t fret too much when your income and/or traffic are low for a few days. These peaks and valleys are normal but you should still investigate the matter to see what factors could be causing this like an algorythm update.

16. Use proper grammar and spelling so that your articles are professional. Use bullet points and bold headings for sections.

17. Write content that is as specific as possible. Don’t write an article that is super long unless it is necessary. If you can break it up if it seems logical to do so.

18. Create sequentially related content spanning multiple related pages and encourage visitor flow.

19. Have patience. You may have good ideas that won’t even start to pay for six months from now.Use good title and description tags, plus Urls that look static even on a dynamic site. Helpful not just for Adsense, but to get search engine traffic as well.

20. Read the terms Read the policies Never EVER click your own ads and TEST, TEST and TEST